Whiteboard Wednesday: The Rise of The Relationship Economy

Human beings and their need to connect—to each other and themselves—is driving greater sharing, connecting, and transparency. This inherent trait is once again influencing economics, just as it did thousands of years ago in villages across Mesopotamia. The difference is modern technology has now made these connections—these relationships—and their implications global. The speed and scale with which people can connect is reshaping the business landscape. This is the foundation of the Relationship Economy: a give-and-take process that brings producers, consumers, and partners together to form symbiotic relationships, and the topic of this week’s Whiteboard Wednesday.